COMMITTEE JANUARY 14, 2012
Communications/Marketing Goal: Attract more visitors to UUCDC in 2012.
Assumption: Increase positive awareness of Unitarian Universalism and UUCDC in
geographic area served by UUCDC will lead to more visitors at the church.
Prompt for Brainstorming: What are some ways to increase a positive awareness of
UUCDC and UUism?
RESULTS
Develop art programs that reach out to children
Develop the arts council so as to include the above work as well as local artists
Classes on art for adults
Word of mouth (WOM) by UUCDC members
Friendship Sundays
Upgrade website
Have a link for Visitors on Website
Press releases for events
Wayside pulpit
Signage in general
T-Shirts
Book bags
Advertising specialty items
Food bags
Visible activities
Presence at community events, i.e. Media Fairs
Bumper stickers
New Logo for UUCDC with tag line
Table at Rose Tree Park Concerts in summers and Media Street Fairs
Presence on local calendars
Define “market area” (geographic area served by UUCDC)
Characterize who is the “target audience”, what their characteristics are, what
they have in common
“Branding” UUCDC
Paid advertising
You Tube
Blogging
Facebook
All social media
• Develop a budget for communications/advertising
• Directional signage (i.e. where to turn off Rt 252 or Rt 1)
Discussion: Although the Communications Committee does not have the exact
number of visitors in 2011 that number can be obtained. It is important that the
committee know this figure in order to judge their success or failure at achieving this
year’s goal to increase the number of visitors to UUCDC. In addition there are some
assumptions the committee used in developing this goal which need to be considered.
The first assumption is that an increase in new visitors will lead to an increase in new
members to the church. The second is that UUCDC’s geographic market area has
minimal awareness of the “Good News” of Unitarian Universalism. Communication
of this message in a positive manner is an inherent assumption in all of the above
brainstorming ideas. Do not be afraid of “evangelizing” (relaying information about a
particular set of beliefs).
Recommendations: The above list needs to be organized and prioritized and a
communications plan developed with specific action steps that are measurable so the
committee can modify its programs depending on results. Each action step needs to be
assigned to a person or persons who will execute that portion of the communications
plan. In addition some methodology for the committee as a whole is needed to
monitor progress periodically over time in order to be able to refine any action plans
that may not be working properly.
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